Renowned for their ability to negotiate a woman's curves with ease, Apple Bottom jeans are a favorite of celebrities and everyday shoppers alike. The company's core mission is to provide women with garments that celebrate and flatter all shapes and sizes. It's no wonder there is so much attention paid to the label: There's truly something for every woman.
About Apple Bottoms
Apple Bottoms was founded in 2003 by multi-platinum rap and hip-hop artist Nelly. At that point, Nelly already fronted a successful men's label called Vocal. There was great public interest in a similar women's collection, and thus the idea came to fruition. Aware of the great need for a line that focused on the unique shape of a woman, the unlikely mastermind collaborated with his cousin Yomi Martin and friend Ian Kelly to launch the collection. Its main goal, of course, was to simply fit, but not far behind that was the desire to create a line that was as stylish and in line with the current trends as possible.
In late 2003, the company headed a six-city tour in search of the perfect "Apple Bottoms Girl" to represent the label. The hunt was on for a woman between the ages of 18 to 25 who best personified the confident, attractive and shapely figure that the company touted. The search was broadcast on television network VH-1 and drew thousands of hopeful models.
In light of the company's near immediate and immense success, the line expanded to include an array of women's apparel, including tops, skirts, rompers, hoodies, sweats, jumpsuits, pants, dresses, outerwear, swimwear, footwear, accessories and even clothing for little girls. There is also a collection devoted exclusively to plus sizes.
Fit Into Apple Bottom Jeans
First and foremost, Apple Bottoms is synonymous with denim. The label's initial interest was a collection of jeans that boasted the perfect fit for the natural curves of a woman's figure. With various silhouettes at the ready, the line became a near instant success and drew praise from many celebrity fans, including Fergie, Oprah Winfrey and Vivica A. Fox, to name but a few.
It's no surprise, then, that the denim collection is so vast. The line is broken down into five capsules:
- Signature Apple Pocket jeans are the head-turners that started it all. Branded with – what else? – the company's signature apple logo on the pockets, these eye-catching jeans enjoy mass appeal thanks to their trendy designs. Choose from a variety of cuts, including straight, skinny, boot and classic.
- AB Stitch jeans are embellished with the label's initials on the pockets. There's a selection for everyone here. A light fade and a straight leg keeps the Classic jean minimal; a darker rinse with visible topstitching is appropriate for an evening out; and the super skinny version is etched with bold stitching for a bolder appearance.
- Fashion Denim jeans are a mixed bag. With a variety of rinses to choose from and no dearth of embellishments (along with a couple that are relatively free of excess detail), these jeans boast everything from chains to exaggerated flare. They clearly aren't for the timid, so proceed with caution if your style tends to run the more conservative route.
- Skinny jeans speak for themselves. These figure-hugging styles are striking but aren't made for all body shapes. If you're confident enough to wear skinny jeans, you'll love this sexy lineup of light and dark washes, all adorned with embellished pockets.
- Cropped jeans are sporty by nature, but slap the Apple Bottom label on and they're automatically a little bit daring, too. The collection is small, but every now and then new stills will crop up.
